Statewide Data Collection

STATEWIDE DATA COLLECTION

/MERIT NETWORK

STATEWIDE DATA COLLECTION

PROJECT ROLE

Branding, Email Marketing, Art Direction, Statewide Marketing Campaign

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STATEWIDE DATA COLLECTION

'17 - PRESENT

/OVERVIEW

The goal was to establish branding for counties utilizing Merit Network's services and create various marketing materials (such as advertisements, presentations, emails, and mailing materials) to use as templates across the counties. These were then used to gather enough data to be within a margin of error of 5% or less.

Skills Utilized:

Adobe Creative Suite
Print Design
Copywriting
Collaboration
Design Direction

STATEWIDE DATA COLLECTION

/DIRECTION & DESIGN

Data Collection Campaign.

I collaborated with Merit's Michigan Moonshot department to design a standardized template for a statewide data collection campaign. This included designing various digital and print materials, from postcards to email campaigns. Typography was chosen to be neutral so that it could be used for multiple counties and colors are drawn from the specific county's branding.

Print Campaign

The print campaign was designed to reach a wide audience in counties across Michigan and educate them about the importance of reliable internet access.

Key Deliverables:
Billboards
Postcards
Flyers
Yard Signs
Bus Advertisements
Local Newsprint/Magazine Ads

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Billboard Campaign

Yard Sign

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Bus Advertisement

Postcard Mailing

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Magazine Advertisement

Digital Campaign

The digital campaign was developed as a supplement to the print campaign, aiming to effectively reach specific target groups, specifically those who rely on cell phone internet alone.

Key Deliverables:
Online Advertising
Presentation for Community Champions
Email Templates for Community Champions
Social Media Assets (Posts, Headers, Etc.)

Social Media Assets

Online Advertising Campaign

Email Marketing

STATEWIDE DATA COLLECTION

/DIRECTION & DESIGN

Data Collection Deliverables.

Upon completion of the data collection, a set of deliverables was provided to the county, empowering them to secure FCC and grant funding while equipping citizens with transparent information about their internet access.