GOVERNOR'S HIGH SCHOOL CYBER CHALLENGE
/MERIT NETWORK, INC.
GHSCC
PROJECT ROLE
Event Branding, Email Marketing
GOVERNOR'S HIGH SCHOOL CYBER CHALLENGE
/OVERVIEW
The Governor's High School Cyber Challenge is a competition held in the state of Michigan that aims to promote cybersecurity as a career path for high school students and to address the projected shortage of 3.5 million cybersecurity professionals. The competition consists of three parts and culminates at the Governor's Cyber Summit in November. It is supported by the state of Michigan and has been held annually since 2016. The goal of the competition is to raise awareness about cybersecurity careers and establish Michigan as a hub for cybersecurity.
Skills Utilized
GOVERNOR'S HIGH SCHOOL CYBER CHALLENGE
/DESIGN
Event
Design.
#1a1523
#e34332
#196870
#ef4d7a
Event Promotional Poster
GOVERNOR'S HIGH SCHOOL CYBER CHALLENGE
/OVERVIEW
Promotional
Campaign.
Digital Campaign
Key Deliverables:
Online Advertising
Web Design
Email Marketing Campaign
Social Media Assets (Posts, Headers, Etc.)
Web Design
Email Marketing
Social Media Assets
GOVERNOR'S HIGH SCHOOL CYBER CHALLENGE
/RESULTS
Results.
500
Student participants
compared to 200 in 2016
45%
Increase in student
participants compared to 2016
40
Over 40 schools
enrolled across
the state of Michigan
25%
Average Open
Rate in 2022
Nicholas Strieter 2023