MICHIGAN BROADBAND SUMMIT

/MERIT NETWORK, INC.

MICHIGAN
BROADBAND

SUMMIT

PROJECT ROLE

Event Branding, Email Marketing, Art Direction, Photography

MICHIGAN BROADBAND SUMMIT

'19 - PRESENT

/OVERVIEW

Michigan Broadband Summit (MBS) is a conference focused on sharing innovative solutions and strategies for broadband deployment. To accomplish this, the project involved developing a consistent design and experience for the summit and applying it to various promotional materials for the event. These materials included marketing emails, a website, and pieces to be used on the day of the summit (signs, badges, and presentations).

Skills Utilized

• Adobe Creative Suite
• Motion Design
• UI/UX
• Print Design
• Copywriting
• Collaboration
• Design Direction
• Photography

MICHIGAN BROADBAND SUMMIT

/DESIGN

Event
Branding.

After discussing with the Michigan Moonshot team at Merit Network, Inc. I developed a proposal for how to visually promote the Michigan Broadband Summit within the theme of "Ready, Go!".

#111010

#254427

#FF4F00

#FDF2E7

Social Media and Email Promotion

MICHIGAN BROADBAND SUMMIT

/DIRECTION & DESIGN

Web and Email Design.

I oversaw the process of updating Merit's event pages for the Michigan Broadband Summit, working with another design agency to make the pages more user-friendly and engaging.

Working with Merit's Marketing Department a guide was created on how to target and gather registrations for the event.

Web Design

When reenvisioning the website for the Merit Network's events, the goal was to create a more engaging user experience through the use of animation and video in the header.

Additionally, the information on the website was reorganized into tabbed sections to make it easier for users to access specific information and reduce the need for long scrolling. This was especially useful for registered attendees who wanted to easily access specific sections and for potential attendees who needed to quickly find out details such as the event location and speakers.

Email Marketing and Design

The email marketing campaign for the Michigan Broadband Summit aimed to reach municipalities interested in bringing broadband to their area and encourage them to register for the event. To achieve this goal, the emails were sent to contacts and broadband champions throughout the state of Michigan and used messaging and imagery that conveyed a sense of community and the importance of working together to take advantage of the new funding. The emails also emphasized a sense of urgency through the use of phrases such as "It's Go Time" and "Ready, Go!" in the designs.

MICHIGAN BROADBAND SUMMIT

/PHOTOGRAPHY

Event Photography.

Phone
734.355.2848
Email
strieter51@gmail.com

Nicholas Strieter 2023